The pin stop in three health product Zhejiang Only because in media's publication sham publicity many times
The reporter learns from the medicines supervision bureau of Zhejiang Province food, since July 16, should save the compulsory administrative measure that will delay selling to 3 pieces of health food. It is reported, the illegal sham publicity of publication on medias of province and city of Zhejiang many times of these three health products.
The regional food pharmaceuticals administration department of Zhejiang Province monitors and checks finding to the advertising situation of health food that the media releases, Golden Horse cards in the happy source health product limited company of medicine company of supernatural source of Tonghuas set up one more gram of soft capsules, advertisement win a bid show, set up one more soft capsule, country food good for the word G20050679. It is released that the illegality in continuing and revitalizing commercial TV limited company wired information of the advertisement is false, propagate, treat function mainly, efficiency that propagate go beyond range that sanction and utilize the intersection of consumer and name and image prove for the efficiency of the products, and of a serious nature.
Beijing the intersection of water and the intersection of wood and rich all scientific and technological rich all card of centre of development sleep peacefully American capsule, the advertisement wins a bid and shows lipoprotein of Tsing-Hua University, hygienic food and health number (2003) No. 0299. In continue, revitalize illegality false to announce at the commercial commercial TV, Co., Ltd. of TV, advertisement its, the efficiency propagated goes beyond the range sanctioned, use expert, consumer's name and image to prove for the efficiency of the products, of a serious nature.
One pair of forks capsule of card of son of the east of biological engineering Co., Ltd. of son of the east of Wuhan, advertisement win a bid show pairs of strange capsule, country food good for the word G20050741. Its advertisement exaggerates and propagates and treats function; The efficiency propagated goes beyond the range sanctioned too; In addition has also expanded the suitable crowd range.
Because three product advertisements have violated the provision of article 10 of " advertising management rule of Zhejiang Province ". From July 16, Zhejiang Province the intersection of food and the intersection of medicines and supervision bureau go on, delay, sell to 3 product.
In recent years, should save the food medicines supervision department and strengthen examination and daily monitoring of health food advertisement, and united administration for industry and commerce and launched the advertising special renovation action of health food for two years in succession. Through joint efforts of food medicines supervision departments at all levels and administration for industry and commerce, the health food advertisement releases the order to further take a favorable turn, the breaking the law rate of advertisement obviously drops. According to the stipulations of " advertising management rule of Zhejiang Province ", the medicines supervision department of Zhejiang Province food, to delaying selling the implementation to check, dealing with in accordance with the law to still continuing selling.
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