Discover: It is that a human brain instinct reacts to abandon the old for the new

Discover: It is that a human brain instinct reacts to abandon the old for the new
Most people think that it is not the good thing to abandon the old for the new, but it is a human instinct to actually abandon the old for the new. Abandoning the old for the new is because the way of our brain that the new things act on is the same as reward, this has explained why we will be attracted by the novel thing. The scientist has found novel articles can activate the reward mechanism of the brain, this is the same as bank note or activation mechanism to the brain of the prize. The researcher claims, perhaps this result can explain why repack, dispirited that the marketing situation of the goods may be got rid of.
The neuroscience of London learns a neurologist how to play one kind in 20 volunteers " The game of making money " When, have scanned their brain. In the game, researchers have shown 4 pictures to volunteer, let them select one from it, and obtained different cash to reward according to the picture chosen. During the game, the volunteers have known what picture value is higher. When the volunteer chooses the high price picture, their area (deal with rewarding and happy area) known as corpus striatum in forebrain It is active to behave when looking forward to cash reward. After the game lasts some time, the researcher inserts the new similar scenery picture in the picture. They found, even appeared together with picture with supreme value finally, the volunteer inclines to choose the new one.
The volunteers seem to have a special route while dealing with new picture information. The expert says: "Because they are expecting the new picture bring the higher income to them. "
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