Discover: Life of letting people keep fit more easily in cash of shopping

Discover: Life of letting people keep fit more easily in cash of shopping
The intersection of university and the intersection of horse and the intersection of promise and outstanding Thomas, the intersection of the New York State University and card, Connell of U.S.A., wear assorted Desai and the intersection of the New York State University and the intersection of buffalo and the intersection of city and two researchers of branch school, jointly initiate and study, found finally, the cash was paid to help consumers to insist on the eating habit of the health; Pay by credit card but apt to stimulate to consume excitedly, especially make people buy the junk food.
The research report is " consumes " the quarterly is issued " and studies the magazine by new U.S.A..
Britain " daily post " invokes the research report to report, two major factors cause this interesting phenomenon on the 19th.
" whether at first, fall ill until diet excited to have relevance, without healthy food exchange the intersection of kindling and excited response " ,Thomas say " secondly, cash pay, pay painful paying by credit card psychologically. This kind of agony can not inhibit buying the excited response of the healthy food. "
It proves, compared with paying by credit card, will make to hand over 1 dollar and " pay the agony " with hands to study before Increase, reduce " pleasant sensation of consumption " at the same time .
The report says for example: "Meet cookies, cake, stuffed pastry,etc. at the healthy food as consumer, consumers' sentiment and purchase desire will impel them to make excitedly and buy the decision. But the consumption agony can reduce their purchase volume to the food. "
Researchers analyze the habit of consumption of supermarket that 1000 persons who live alone go. During 6 months, researchers record the consumer behavior of these customers at random, for example which kind of item does it buy each time, which kind of means of payment,etc. to use.
The analysis report reveals, when consumers use the credit card or debit card, the proportion of junk food becomes large in the shopping cart.
Remove the means of payment, it is consumed excitedly that other factors influence too. Thomas says, what is interesting is, when consumers use the big shopping basket, wish to buy the junk food even more.
Time can change result too, until people do shopping often flammable weekend. Because people list one do shopping list so can be according to buying only often do shopping, weekend.
In other experiments, researchers let the students do shopping through the simulation of computer. Students can choose to use the cash or hold the card to consume. Though is same as before in fact in the wallet, the students are choosing to " pay the cash " When, the junk food bought is reduced.
Thomas thinks, their result of study puts forward the suggestion for the formulation of the public healthy and relevant policy. " change the means of payment and can not be reduced the purchase volume of healthy food, this idea is quite important " .
Nowadays, 1/3 of the Americans exceed the fat standard. In 2006, 40% of the American consumers chose to pay by credit card to pay.
" the above two trends prove, consume and can't control only according to the will oneself " ,Say, " seem while being other independent factor know front or influence consumer psychology negatively too " .
So, it is a good choice to pay the cash for persons who reduce weight. Zhang Jin ( Xinhua News Agency's feature)
|