The new national standard of mineral water " 11 " Implementation Enterprise's profit is terrific " Weak "

The new national standard of mineral water " 11 " Implementation Enterprise's profit is terrific " Weak "
The ones that discuss warmly for more than one year are new " " the national standard will be this year " to drink the natural mineral water 11 " Implement formally. New the intersection of mineral water and national standard and old the intersection of standard and most old characteristic lie in, increase with a limit on quantity index of bromate, delete the intersection of colony and the intersection of total number and requirement of index.
China throws Chen Chen, chief researcher of food trade of the advisor, and thinks, the natural mineral water though will not cause greater influence on mineral water enterprises, but the cost that will strengthen enterprises to a certain extent is born. This has undoubtedly made already in " The era of the meagre profit " China meagre in water trade, profit.
New standard: Bromate difficult problem is solved after all
The reporter won confirmation from the national standardized board of trustee yesterday, the national standardized board of trustee sanctions the new " drinking the natural mineral water " that is released the national standard will be implemented formally on October 1 on March 22 this year.
Through comparing with the new old " drink the natural mineral water " national standard, the greatest characteristic of the new standard newly-increased drinks bromate index in the natural mineral water to put a limit on quantity, stipulate each liter can't exceed 0.01 milligrams to drink bromate content in natural mineral water.
Last June, after there were medias to reveal that included the too high and carcinogenic news of bromate in the mineral water, cause the extensive concerns of the various circles of society immediately. Hereafter, China threw the report that the advisor released and revealed too, bromate was determined as potential carcinogen of 2B grade in the world, it is when producers of drinking water trade use ozone to sterilize in a large amount, a kind of inevitable poisonous by-products. How to remove bromate or reduce its content to become a great difficult problem of mineral water enterprises.
In addition, the new standard has also deleted the requirement for the index of total number of the colony, but the index which has increased 3 microorganisms such as excrement streptococcus puts a limit on quantity; Increased indexes in the natural mineral water of three kinds of metal materials such as antimony, manganese, nickel,etc. at the same time and put a limit on quantity; And require that can't transport the original water to the strange land and bottle with the container; Drink natural mineral water must indicate, win a bid, show source of water some name and and label can't claim, have medical function,etc..
Enterprises: Several of happiness worry at several home
"There is no too great influence on the scene field, there is facilitation instead. " National the intersection of mineral water and most the intersection of scene and the intersection of field and at the age of one hundred years old the intersection of mountain and Company of market share ' Hereafter referred to as the scene field) General manager Zhou JingLiang says, the new standard was actually integrated with the international standard while interviewing by reporter yesterday, and already sold the products to countries such as Singapore,etc. several decades ago in scene field mineral water, the mineral water standards of these countries have been integrated with the world for a long time, so the scene field has already had a well-thought-out plan to the arrival of the new standard.
Chinese He Tong, press spokesman of district of Nestle sends information and claims to " daily economic news ", Nestle has been producing and drinking the aquatic products according to country and international standard strictly all the time, the new standard is in line with international standards, Nestle will spare no effort to support and observe the new standard.
"The new standard will bring different influence on the trade, for big enterprise, influence is not big, because the big enterprise does in the standard respect fairly proper, and some small-scale mineral water enterprises, if not the big strength of flower is rectified and improved, perhaps will face the risk eliminated. " Zhou Jing is good says, some enterprises have already worried for the new standard as far as he know.
Expert: The entreprise cost will be raised
"Our member units have been preparing for meeting new standard all the time since last year, include purchasing the new apparatus, upgrading craft and technology, revising labels etc., all member units can meet requirements for the new and standard one at present. " Guangdong Province bottled president of drinking water employer's organization smooth Luo reporter say to " the daily economic news ", the member unit of this association also specially held a discussion in July of this year, and gauged mineral water of every member's enterprise.
Disclose information to reveal, the above-mentioned member includes the bottled water enterprises of brands such as the mountain at the age of one hundred years old of Robust, scene field, adding Lin Shan, lake mountain spring of the pot, mountain spring of China, Promised Land,etc..
"Though enterprises increase to some extent in order to adapt to the new standard cost inevitably, it is a good thing to whole trade, help to improve the internationalized level of the whole trade. " Luo thinks frankly.
Chen Chen thinks too, the cost that the new standard of natural mineral water will strengthen enterprises to a certain extent is born. For example enterprise come, accord with bromate index the intersection of disinfection and way,etc. to improve mineral water, this will require enterprises to strengthen the promoting of technology, will increase the disinfecting cost.
It is reported, the packaging drinking water on the market mainly includes six major kinds at present: Purified water, mineral water, mountain spring, mineral water, water of flavor and other natural water, among them the mineral water occupies 12% of the market share.
The relevant data reveal, our country will be bottled to drink the scale of aquatic products industry to reach 40 billion yuan in 2008, profit rate is only 3.85%, the whole trade is in " era of the meagre profit " . With the aggravation of the market competition and issue of new standard, " meagre profit " of the whole trade Meagre profit further current situation.
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