Three kinds of methods discern the medical food advertisement of illegality

Three kinds of methods discern the medical food advertisement of illegality
In go on comment on publicly, saying to one serious the intersection of illegality and medical the intersection of food and advertisement will it be 18 noon such as side such as Li such as assistant such as general secretary such as China Advertising Association, whether medical treatment, medicines, health food advertisement are true, legal, have contacts with consumers' life and health and property interests, but these kinds of advertisements are the illegal advertisement exactly at present " The severely afflicated area " .
Then, which common characteristics do these illegal advertisements all have? How do consumers discern the fraud among them? The reporter has specially interviewed the Li 's at noon.
The first method: Non-prescribed medicine (OTC) Employ for a long time, really effective in cure, the intersection of quality and steady non- medical professional personnel can use medicine safely too, directed primarily to some common general diseases, the medias of masses can only publish the OTC medicines advertisement. If the masses need to be diagnosed in media by the doctor and bought the medicines advertisement that uses in accordance with the prescription, it must be a illegal advertisement, consumers mustn't readily believe.
The method two: Some illegal medicines, health food advertisement often make use of patented technology to mislead consumers, and patent prove in a certain technological method only and products appearance, or practical the intersection of structure and have originality, do not explain the function, result of the products, does not represent the clinical meaning of medical science.
The method three: Quite a few of illegal medicines, health food and medical advertisement at present, often direct against disease or difficult and complicated cases different to effect a radical cure, utilize the patient to be eager to cure the psychology of persistent ailments, such as hypertension, diabetes, vitiligo, anaphylactic rhinitis, hepatitis B, hemiplegia,etc., promise curative effect, the duplicity is strong, need to especially watch out for.
The Li 's reminds consumers at noon, can pass the laws and regulations of understanding some advertisements, strengthen recognition capability. There is doubt as to the contents of medicines and health food advertising, can inquire in national food medicines supervise the websites of administration bureau, find the advertisement inconsistent with approval content, should especially treat cautiously. For medical treatment, medicines, health food advertisements illegal should actively in hygienes local, medicine supervise, report administration for industry and commerce.
He call upon advertisement release the intersection of media and unit too, should practical to examine with attitude that responsible for consumer, responsible for society before releasing the advertisement strictly, especially should check the advertisement sanctions the file in detail to medicines, medical treatment, health food advertisement, do not expand and release the content without authorization.
The Li 's, China Advertising Association will cooperate with administration for industry and commerce, will further launch the training to the media and advertising examiner of advertising agency, at the same times; Strengthen, go on, contain by oneself, advise efforts warned and commented on releasing illegal ad ownering, advertising mediaing and advertising agencying of advertisement.
|